Keyword: brand management

3 results found.

Research Article
Beyond the image: A quantitative investigation of effects of public relations strategies on personal branding, communication practices, and reputation management
Mohammed Murdhi Alshammari, Salem Sabah Matar Alshammari
Online Journal of Communication and Media Technologies, 15(1), January 2025, e202509, https://doi.org/10.30935/ojcmt/15950
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Research Article
The Antecedents of Interactive Loyalty
Anthony Palomba
Online Journal of Communication and Media Technologies, 6(2), April 2016, 107-130, https://doi.org/10.29333/ojcmt/2550
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Research Article
The Role of Strategic Communication Management in Nation Brand Building
Abdullah Ozkan
Online Journal of Communication and Media Technologies, 5(4), October 2015, 174-183, https://doi.org/10.29333/ojcmt/2531
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