Keyword: brand management

2 results found.

Research Article
The Antecedents of Interactive Loyalty
Online Journal of Communication and Media Technologies, 6(2), April 2016, 107-130, https://doi.org/10.29333/ojcmt/2550
Research Article
The Role of Strategic Communication Management in Nation Brand Building
Online Journal of Communication and Media Technologies, 5(4), October 2015, 174-183, https://doi.org/10.29333/ojcmt/2531